With more than 20 years experience, you can trust our award winning team to develop the right partnerships to grow your brand, both now and in the future. Whether you're new to affiliate marketing or looking to put energy back into your programme, we have a solution that's right for you.
Our affiliate marketing services includes ...
Accreditation
Creation of Your Best-in-Class Partnership Management Team
Our affiliate marketing programmes ...
Brands who continue to benefit from our specialist affiliate marketing agency support options include ...
Affiliate Management Case Study
Accelerating the Launch of New to Market D2C Brand Threadbare
We're proud to be regognised as a Platinum Agency Partner with Rakuten Advertising. All of our team are fully certified to work across the platform.
" We’re proud to be a premium partner of Customer First Digital. Our brands have seen huge growth from the agency’s expertise in affiliate marketing and customer-centric approach.
They have a vast network of well-established publisher relationships and are a pleasure to work with. If you are looking to partner with a digital consultancy that puts you first, look no further! "
Golden Link Award Winners
Agency of the Year
Highly commended for the management of Just Wears Affiliate Programme
Northern Digital Award Winners
Best Affiliate Campaign 2023
"The Golden Link Awards celebrate the brilliance and ingenuity of those in the affiliate marketing world. This year, we added a new category, ‘Agency of the Year’, a tribute to the masterminds behind the scenes. We were thrilled to see Customer First Digital win this award in recognition of their incredible work driving our industry forward and delivering affiliate campaigns that exceed their client's expectations."
Cary Pierce, Director, Global Agency Services at Rakuten Advertising.
FAQs
Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates (partners or individuals) for promoting their products or services and generating traffic leads or sales through the affiliate's promotional efforts.
The beauty of the affiliate marketing is that it allows you to work across a multitude of affiliate publisher types across the funnel. This includes editorial content publishers, niche blogs, influencers, comparison shopping partners, discount / voucher code site, cashback and loyalty partners, in addition to on-site conversion tools.
Every affiliate programme is different; therefore it is difficult to say which programmed will be most effective for your business, without completing an affiliate audit. To find the right affiliate for your programme, you will have to look at several factors, such as the categories will you be marketing, your target audience and understanding your competitor activity.
Through Affiliate Marketing your business can benefit in a variety of ways, such as brand awareness, improving brand consideration to driving new customer acquisition and supporting customer retention, resulting in your company generating significant online revenue. Ultimately, you will see higher conversion rates than other paid marketing channels, in turn increasing your ROI (Return-On-Investment) and reducing your new customer cost per acquisition.
Reports from a recent survey from the APMA demonstrated that affiliate marketing continues to go from strength to strength, being a number one go to channel for all brands and retailers, no matter what sector or size. Specifically, affiliate marketing tracked sales worth £21 billion, and the UK affiliate marketing sector reached £1.67 billion in 2023, with affiliate marketing growing 50% faster than overall digital ad spending and for every £1 spend, £17 is returned.
Affiliates will get rewarded based on specific actions or outcomes they generate for the business. Primarily and typically this a percentage on each sale made, through CPA (Cost-Per-Acquisition) and they can also earn money through customers clicking a paid advertisement through CPC (Cost-Per-Click).
Affiliate marketing has extremely low risk and barriers to entry, especially with one of the associated costs of the channels being the payment of commission, based on leads or revenue generated. You can expect a monthly cost for the technology infrastructure of an affiliate network, along with an agency if you do not have an in-house team. As you scale and expand your programme, looking to take this to new levels, you may need budgets for tenancies and affiliate integrations, to make you stand out from the crowd more.
We work with many luxury brands who have driven success from affiliate programmes. It should be noted that traffic, revenue and revenue contribution will most likely be lower than mainstream or mass-market brands, due to the lower amount of affiliates that a luxury brand would have and less of a focus on conversion led affiliates, such as voucher code sites.
Affiliate Marketing contributes to between 5% and 25% of all major brands’ total online sales, with the average ROI ranging between £5 to £20 dollars made from every £1 spent. However, this does depend on brand type, size, the affiliates that a brand is willing to work with and the maturity of the programme.
How we can partner together…
Whether you're a retailer looking to launch or accelerate your Shopify affiliate programme, an affiliate looking to work with new merchants, or searching for new brand connections, we're here to support.
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