Why we partnered with Customer First Digital... 

With most of our digital marketing activity being managed in-house, we felt that we needed an independent consultant with a strong background in both digital and retail to appraise our existing activity. Our key objectives from the project included … 
 
Improve campaign efficiencies and Return on Investment 
Identify opportunities for revenue growth 
Maximise the value from our existing customers 
Challenge our current operational processes 
 
Having worked with Dave in the past, we had the confidence in his ability to get into the detail, immediately understanding our business and making practical quick win recommendations, whilst also providing a strategic roadmap for change. 

What has been delivered so far… 

During the project, Dave has worked with multiple departments across our business at different levels of seniority. Specific areas delivered include … 
 
Reviewing and providing actionable recommendations across all digital marketing channels 
 
Introducing new partners to grow revenue and improve decision making 
 
Development of a new attribution approach to measuring the value of marketing investment 
 
Advice on operational changes, including team structure and processes 
 
Creation of an audience strategy to maximise the value from our CRM and site visitor data 
 
Measuring the value of our display retargeting campaigns 
 
A roadmap of quick win & longer-term transformational changes for our in-house team to implement over the year ahead 

How we have benefited… 

Each week we were provided with new recommendations and accompanying rationale, to allow us to make changes at pace. Specific benefits includes … 
 
A structured plan on quick and longer term wins to help focus the teams workload to ensure the activity was managed to best practice 
 
A weekly call to discuss details of findings. This gave a great opportunity to discuss things in more detail, but also an external viewpoint to bounce new ideas off 
 
Dave helped take the leg work out of some of the implementation by dealing directly with the teams, and ensuring the actions could be delivered at pace 

What we think… 

Dave provided a very detailed audit across multiple business areas, which helped shape our 2021 priorities. The recommendations covered detailed tactical actions which the team could implement quickly, through to strategic transformational initiatives which will be implemented over the longer term. Dave’s hands on approach by directly dealing with the team meant the actions could be actioned quickly whilst giving me the time to focus on the longer term initiatives 
 
Paul Carmichael 
Digital Marketing Director at La Redoute 

We put you and your customers at the heart of everything we do 

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