Why we partnered with Customer First Digital...
Having acquired Face the Future in early 2020 and with an ambition to grow the business, we believed that it was essential to engage someone with experience who would complement our existing team. We were introduced to Dave and Customer First Digital by someone in our network and as the saying goes, the rest is history.
Key objectives from the project included …
Grow new customers, in addition to improving customer retention
Ensure newly launched brands are discoverable
Grow international footprint
Approach
Migrated across from legacy network
Diversified publishers across awareness, consideration, conversion and loyalty
Worked in collaboration with PR agency, gaining coverage across target editorial publishers
Collaborated with partners to support wider business initiatives, including data collection, conversion rate and AOV improvement
Results
Scaling Annual Revenue
from £200K to £2.2M Since Partnering
Growing Affiliate Business Contribution
From 2.5% to 14.5%
Improving ROI
from 12:1 to 15:1
What we think…
“Even though we’re into our 6th year, the programme diversifies and grows, supporting wider business objectives including PR, Content Creators & Medical skin experts.
We’ve now entrusted Customer First Digital to launch and scale our newly acquired sister brand, Luxurious Look.”
Paul Thompson
Owner of Face the Future