PI Live Europe 2023

PI Live was a two day event, it‘s held yearly to help likeminded people connect with thousands of publishers, brands, influencers and tech companies. Across the days there were industry focused agendas to discuss thoughts and insights on affiliate marketing, influencer marketing, partnership marketing and performance marketing. In between these talks we had plenty of opportunity to schedule meetings in the ‘Networking Village’ to build relationships with new and existing partners to help grow our network. Many businesses had pop ups, where you could visit, meet members of the team and learn more. 

 

This year PI Live Europe was held in London (Old Billingsgate) and took place on the 24th and 25th of October 2023. Over 3000 brands from around the world attended to share about the latest updates to their business. The two day event allowed us plenty of opportunity to attend talks, visit speaker panels and ultimately have a coffee and a chat with anyone attending. 

It was an amazing event as it enabled us to connect with so many people all under the same roof within two days, this helped us support and / or create a partnership for ourselves and our brands including their affiliate programmes. It offered many new opportunities within the industry to enable us to grow our network. We got to meet so many new people plus catch up with some familiar faces. It was also beneficial meeting up with many retailers and businesses for our new Brand Partnership Service, to share how they can join our brand partnership community. 

PI Live had an app, which was a great way to plan ahead of the day and schedule meetings with many members of the affiliate network and retailers for brand partnership discussions. Between Dave and Suzanne, they managed to attend over 25 meetings within the two days they were there. We had an idea to create goodie bags to hand out at the event. These consisted of a Customer First Digital branded tote bag which included products from our partners. Liv had designed Brand Partnership and Affiliate Marketing leaflets to insert into the bags to give people more information about the services we offer. Lewis had also created a leaflet with exclusive discounts from our partners to hand out during the meetings. 

We saw lots of new and familiar faces whilst at PI Live which was great! Dave managed to get meetings with 12 new potential brand partners including The Fragrance Shop, Tails.com, Virgin Experience Days, Fanatics and MoonPig. One key take away from these brand partner meetings was that they were all open to lots of different opportunities. Suzanne managed to successfully see 14 different new and existing affiliates to hand our goodie bags out to. Some of the affiliates we met for the first time were Redu Group, Savings United, Country and Town House, Style DNA and Telegraph Media Group. We then met up with our long-time partners at Rakuten to spend some quality time with them over a drink. Lastly, we couldn’t get enough of all the freebies including a help yourself ice cream machine which went down a dream! The phone charger from BravoVoucher also became really handy! 

 

Now we are back in our home town, away from the hustle and bustle of London we have finally followed up with everyone we met at the event. But, the networking doesn’t stop there! We’ve sent emails and scheduled calls getting prepared for a busy start to 2024.