We attended the NDA’s and we wanted to share our experience of what was an incredible night. 

What are the Northern Digital Awards? 

The NDA, also known as the Northern Digital Awards is an event “dedicated to recognising and celebrating the digital industry that thrives ‘Up North.’” They have many different categories to choose from. These categories vary from websites, apps, other software and tech. It also celebrates agencies who invest their time into their partners. 

Why we entered the awards ... 

We entered the Northern Digital Awards for many different reasons. We wanted to showcase the hard work carried out on projects we have supported, with our partners. We are proud of the work we have achieved, and we believed the performance is strong enough to be recognised. We entered four awards with our partners: 
Best Affiliate Campaign – Threadbare & Rakuten Advertising 
Best Website – Face the Future 
Best Digital Marketing Campaign, Health & Beauty – Face the Future 
Best Ecommerce Website – Face the Future 

The build up to the event ... 

On the 26th January 2023, we travelled to Leeds for the Don’t Panic Event Northern Digital Awards. After a swift drink with our partners, Face the Future and Threadbare, we all headed over to the Royal Armouries, Leeds to take our seat at the table and enjoy a 3-course meal. After, we met our event host, TV legend Jenny Powell and it was time for the winners to be announced. 

And the winner is ... 

We were surprised to hear that we had won a total of two awards as well as receiving a runner up award, in three of the four awards we were nominated for. 
The two Categories we won were: 
Best Affiliate Campaign – Threadbare & Rakuten Advertising 
Best Website – Face the Future 
and runners up in: 
Best Digital Marketing Campaign Health & Beauty – Face the Future 

Judges Opinions 

The judges shared their opinions on both of our winning categories. 
The Best Affiliate Campaign – Threadbare & Rakuten Advertising: 
“The campaign execution across different phases was impressive. 
There was a very clear strategy with some well thought of execution. The strategy of increasing commission rate for new customers, and reactivating dormant publishers aligned perfectly to campaign goals. 
The submission was very concise with good detail implementation”. 
The Best Website – Face the Future 
“The willingness to innovate and trial new website functionality has provided a clear uplift in KPIs. 
I'm impressed by the bold moves made, and importantly, they all relate to the KPIs.” 

What we thought … 

“Many of the awards we have been shortlisted for have been virtual events, due to the limitations caused by Covid-19. It was amazing for us to be together with two of our key partners, both celebrating our success’ as a team and the wider digital industry. The recognition we received for the work with both Face the Future and Threadbare topped off a great evening.” 
Dave Trolle, Founder at Customer First Digital 
If you are interested in any other details about our award-winning partnerships, don’t hesitate to get in touch. 
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