Affiliate Huddle 2024

Similar to Affiliate Huddle 2023, the event is a one day event focusing on Affiliate Marketing, allowing a mixture of agencies, brands, networks and publishers to catch up, discuss and plan for the months ahead, whether this is through the 15 minute booked discussions or out of the blue when you both go to grab a coffee! The Brighton Dome also has a theatre, allowing the Affiliate Huddle to get the best in Affiliate Marketing and discuss relevant topics in the world of Affiliates. 

 

The team travelled down again this year to gain a greater understanding and learn about opportunities that may be available for our partners. It was also important that we got ourselves out there by allowing brands, publishers and networks to understand what we do by explaining our many products in affiliate marketing and who our partners are, but most importantly, by giving out ‘The Customer First Digital Goodie Bag’ which included multiple products from our partners, our product sheet and of course the pack of Haribo’s to keep everyone firing on all cylinders!! 

Over the course of the day, myself, Dave and Suzanne spoke to many faces, familiar and new, to discuss our partners marketing plans and where potential opportunities may work the best. With this being my second event, I arrived with a greater understanding of affiliate marketing and networking. I attended most of the scheduled meetings, beginning with filtered coffee (and water), pastries and a catching up with Billy from Global Savings Group / Daily Mail where we discussed the multiple opportunities that could arise for our partners. We then caught up with Emily from Immediate Media to discuss how to improve our relationship and how our current partners can continue to work with themselves. Dave and Suzanne also caught up with Josh from Linkby to discuss past campaign performance and what content editors are currently on the look out for. We then had a mosey around the event greeting familiar faces such as Chris from BravoVoucher, Darshni and Alex from Rakuten Advertising and Molly from Klarna, followed by a quick bite to eat carefully avoiding the swarming Seagulls outside (ask Dave about his donut!) 

 

The afternoon began with losing Dave to an Intent.ly invite only gathering for brands and agencies, where he enjoyed a well-deserved drink and a spot of lunch. Myself and Suzanne continued our networking, talking to Jordan and Karen from the GoCertify team. We caught up and discussed potential new brands to onboard and how the new DataCapture solution is performing and helping our brands communicate with their customers.