Why we partnered with Customer First Digital...
Customer First Digital partnered with Luxurious Look to support the migration of its affiliate programme to Webgains, ensuring a seamless transition, while laying the foundations for long-term affiliate growth. Following the successful programme launch on Webgains, CFD implemented a focused recruitment and optimisation strategy to rapidly build a high-quality publisher base and establish strong programme performance.
Through proactive partner recruitment, continuous optimisation and strategic account management, the programme has grown from a brand-new launch into a consistently high-performing affiliate channel.
Key objectives from the project included …
Scale performance while maintaining strong ROAS and efficiency
Drive consistent MoM revenue and order growth
Improve conversion rate and maximise AOV
Expand publisher mix and increase exposure across key partners
Approach
Reduced inactive and low-value publishers to improve efficiency and focus on high-performing partners
Expanded publisher base through strategic recruitment including GoCertify and Linkby
Secured additional exposure through CPAi placements (e.g. MyVoucherCodes)
Optimised offers and exclusive codes across Webgains to drive conversion and revenue growth
Results
Revenue Growth
+102% increase
Conversion Rate
Reached 12.2%
ROAS Improvement
Increased to 2616%
What we think…
“Following acquiring Luxurious Look, we knew we needed to accelerate our acquisition marketing before peak. Affiliates was an area that we knew was being unrepresented.
Extending the management to Customer First Digital was a no brainer, following the success' they have achieved with our sister brand, Face The Future. Quickly they identified the need to migrate to Webgains, and established a new programme, surpassing previous performance levels and expectations over the peak trading period.”
Julie Barcoe Thompson
Co-Owner of Luxurious Look