Why we partnered with Customer First Digital...
Customer First Digital and JustWears discussed the brand ambitions and objectives, which led to a five-month support agreement starting in August of Q3 under CFD’s Accelerator offering.
Partnering with Rakuten Advertising and Customer First Digital has been transformative for the affiliate programme. The tailored strategies have not only met but exceeded the brand targets, driving significant growth in both revenue and new customer acquisition.
Key objectives from the project included …
Scale Q3 Revenue ahead of peak
Drive Q4 growth with strong ROI & efficient CPA/NCCPA
Increase brand awareness via premium publisher placements
Expand and strengthen affiliate base
Approach
Reactivated dormant affiliates with incentives & exclusive codes and recruited 85 new publishers via gap analysis
Delivered full-funnel monthly plans & forecasts and secured increased budget to unlock premium placements
Leveraged content creators/gift guides and prioritised new customer acquisition over last-click reliance
Results
+19% Growth
In Revenue vs Target
Featured in 4 premium publications
& 6 gift guides
Exceeded ROI Target
What we think…
"Customer First Digital is a standout affiliate agency that truly lives up to its name. Their approach is rooted in a deep understanding of both client goals and customer needs, allowing them to build performance-driven strategies.
They don’t just chase short-term conversions-they focus on sustainable growth, carefully selecting partnerships and optimising campaigns to deliver long-term value. Their team is dedicated, responsive, transparent, and consistently proactive, making collaboration smooth and productive."
Rhys Davies
Digital Director