Rakuten Advertising Dealmaker Europe 2025

Rakuten Advertising host annual gatherings, of Agencies, Advertisers and Publishers, known as DealMaker. Across previous years the event has offered publishers the opportunity to engage with agencies and brands across the many different areas of partnership and affiliate marketing to promote collaboration and discover the new opportunities arising. DealMaker doesn’t only offer the opportunity to talk to publishers on an affiliate basis but allows agencies to speak with brands to offer potential partnership services. DealMaker is held across the globe with events in Europe, USA and Australia. This year we are once again attending, which will make this our third DealMaker Europe. 

On Wednesday 19th March 2025, Suzanne and Dave will be leaving Yorkshire and travelling down to London to The Brewery, where DealMaker will be hosted. They will be representing our full range of partners including Monpure, Chunk of Devon, Baked to Taste, Ruuby, JustWears, Decree, Threadbare, Palazzo Versace, Face the Future, Brastop and Curvy Kate. The latter two brands were in fact new partners in 2024, as a result of meeting with Amanda during last year’s DealMaker. Rakuten DealMaker Europe 2024 was a great event all round hosting 700 publishers and advertisers and was really useful in many aspects for the team at Customer First Digital. This year is bigger and better, with the infamous CFD goodie bags returning for another year, featuring many of our partners products, CFD leaflets and sweets, after it made its DealMaker debut last year. The day starts with the Agency and Publisher Mixer; Rakuten Advertising’s esteemed agency partners will be joining for a morning coffee, along with a curated group of leading publishers to discuss the opportunity to build new partnerships. 

 

As the day continues Dave and Suzanne will be networking, and happy to talk to all types of publishers, across the funnel from, CSS and Editorial to loyalty and voucher code publishers, seeing many familiar and new faces, with the opportunity to view the latest product demos and learn from guest speakers at the event. Not only will they speak to publishers, but many brands will also be in attendance on the day. We take advantage of this and use the event to offer our free brand partnership service, which plays a crucial role in expanding our Brand Partnership community. The networking at DealMaker provides a dynamic environment for encouraging collaborations, sharing insights, and driving mutual growth. 

Late afternoon brings the 5th year of the European Golden Link Awards, an event to celebrate and showcase the affiliate industry who are out delivering their objectives and driving performance on that next level. Previous years have brought success for us, with wins in 2023 with our partners Threadbare for Best Managed affiliate programme and Agency of the Year in 2024. This year we have been shortlisted for 2 awards, this is Best Managed Affiliate Programme with our Partners BraStop and Agency Of The Year. If you want to find out more about the other shortlisted brands at Rakuten Advertising Golden Link 2025, click here.