PI Live 2024 … A Must Attend Event for All Performance Marketers
Posted on 21st November 2024 at 11:12
Read Time: Approx. 4 Minutes 20 Seconds
In October 2024, Dave and Suzanne had the privilege of attending PI Live, one of the premier industry events for performance marketers. This year’s event, arguably the best yet, brought together leaders from across the digital marketing space to share knowledge and forge valuable partnerships. They were excited to connect with both existing and potential partners to discuss strategies for elevating their clients' performance.
The two-day event, held at Old Billingsgate in London, featured a packed agenda with insights on the latest marketing trends and innovations. It was an action-packed time, with industry experts presenting across the stages and numerous meetings held to plan for Q4 and 2025.
The Highly Anticipated Panel Talk: Navigating the New Digital Economy
One of the standout moments of the event was Dave’s participation in a highly anticipated panel discussion, which offered valuable perspectives on the shifting digital landscape. The panel included Charlotte from Superdrug, Karla from Lyst and was moderated by Nick Fletcher, Senior Vice President at Rakuten Advertising. The panel focused on how the economy has impacted the digital marketing landscape and the trends eCommerce retailers and brands should consider as they plan for 2025.
Networking and Building Relationships
Once the panel talk was complete, it was on to a busy couple of days of networking, meeting both familiar faces and new contacts. Suzanne in particular had spent time booking in meetings ahead of the event, with the promise of partner updates and a free Customer First Digital goodie bag.
The publishers couldn’t resist, 19 meetings were held with a range of sessions booked across each area of the customer journey from editorial PR publishers to on-site conversion partners. Whilst the short ‘speed dating’ format meant that it was difficult to cover off everything, the sessions helped to develop a mix of short-term opportunities prior to peak, along with new partnerships as we head into 2025 and it’s always nice to put a face to a name.
Discover the soundbites from each of the conversations below …
Skimlinks: they connected with Tariq to discuss how we could optimise publishers via Rakuten Advertising’s Audience Engine, through bespoke commissions for each publisher
Adstrong: they understood how Jake and the team are helping to grow the market share across the retailers and explored how they could support our clients as a primary CSS partner of choice
Shoparize: like Adstrong, they discussed with Aleksandra how they could tailor their Google Shopping activity to meet our partners needs
Future Publishing: Suzanne had a deep dive into opportunities for leveraging content and affiliate strategies to drive brand awareness and performance across multiple verticals
Lyst: they spoke to Megan about her new role after moving from Intent.ly and how fashion retailers can onboard and take advantage of the reach that the platform provides
LTK: they discussed with Seren about their onboarding opportunities and paid for coverage with their influencers in 2025
Groupon / Vouchercloud: they explored with Georgia a range of paid and CPAi opportunities to increase brand exposure in 2025
Country & Townhouse: they reviewed organic and paid opportunities and agreed to follow-up with further discussions post the event
Brand Reward: after partnering since 2020, they finally got to meet up with Juliana, who had travelled all the way from China for the event. They discussed how we would continue with our current ways of working, which was reaping rewards for our partners
MyVoucherCodes: we discussed with Holly opportunities to optimise our existing brands across all of their sites including Marie Claire and Who What Wear in Q4 and the opportunity to onboard new brands, once Q1 arrives
Immediate Media: Katrina shared their plans for revamping the Made for Mums sites and a range of organic and paid opportunities, including last minute placements which may arise
Redu: they covered how they can support with their social and influencer marketing proposition, including Ashleigh Money Saver
Tyviso: they explored with James how our partners can connect with new brands, to promote their offers and become a host for other advertisers
Sovendus: similar to Tyviso, they explored how their rewards platform could help all brands to grow their Average Order Value
Gocertify: they gained valuable updates from Jonny, Chris and Karen on the latest products, including their On Site Messaging solution and how this can be easily integrated via Google Tag Manager
Valuedyamx: they discussed with Peter about our onboarding needs pre-peak and their international growth plans, especially across Europe
Atolls (formally Global Savings Group): they understood from Sophia immediate and future opportunities for brand exposure, following the rebrand
News UK: they discussed with Aaron a range of opportunities including gifting products for organic coverage and competitions for brand exposure and lead capture
Moonpull: they met with Dan to understand the role that Moopull are playing in affiliate tracking transparency, in addition to agency accreditation opportunity
These conversations reinforced the importance of staying ahead of the curve in an ever-changing market and how collaborations like these are vital for achieving long-term success.
Time for a stand or two?
Of course there was! Whilst the networking took up the majority of the event, we still had time to discuss opportunities to reach new audiences with Dealmoon in Q4, have a drink with Rakuten, chat with the team from Bravo Voucher, spin the wheel for a chance to win a prize with Health Service Discounts and for Dave to attempt and fail miserably at Blue Light Cards golfing challenge.
Looking Ahead: Planning for 2025
As we reflect on the event, one thing is clear … PI Live underscored the importance of staying agile and innovative as we head into 2025. The conversations that were had, reaffirmed that performance marketers must continue to evolve and embrace new strategies to stay competitive. Whether it's leveraging data more effectively, optimising for long-term customer loyalty, or tapping into emerging technologies like AI, there are many exciting opportunities on the horizon.
If you’re looking for insights on how to plan for 2025 or how to enhance your performance marketing strategies, don’t hesitate to get in touch. Suzanne, Dave, and the team at Customer First Digital are always here to share ideas, explore partnerships, and help drive your marketing success.
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