My College Project: A Day In The Life of Team CFD
Posted on 14th August 2024 at 12:49
Read Time: Approx. 2 Minutes 46 Seconds
Author: Olivia Rutter
At college, we have been learning about how to create high-quality content. This included video and audio recording, animation, photography, and photo/video editing. For our End-Point Assessment, we have to create a project in line with the mark scheme to demonstrate what we have learned during the course.
Planning the Project ...
After reviewing the mark scheme at college, I had a rough idea of what my project needed to include and what aims and objectives I needed to meet. I discussed this with Dave, who then provided me with an H2 2024 Marketing Plan. This plan outlined the objectives, target audience, key content pillars, and key platforms we should focus on as a business for the second half of the year.
Taking all this into consideration, I came up with the idea of creating a "Day in the Life" series for our marketing platforms and clearly broke it down into a PowerPoint presentation for the team. In this PowerPoint, I explained what storyboards are and their purpose for the project, along with my ideas for each video. I decided on 9-10 different videos, including: "Day in the Life of a Digital Agency Owner," "Brand Partnership Manager," and "Digital Marketing Apprentice."
With the team’s approval, I then started drafting my brief in an email to send out to them. This brief included a plan for each team member, detailing when I needed them to hand back their completed storyboards, when filming needed to be completed, and best practices for filming with different devices.
Once I had a rough plan written down, I developed an in-depth plan in Asana. I assigned tasks to each person with dates for when I needed their recorded clips, when the videos would be edited, and when each video would be published.
Editing the Videos ...
My next step before editing the videos was to find suitable editing software that wasn’t too complicated but still had all the necessary functions. I started my research on Google and identified three credible options: Da Vinci Resolve, Clipchamp, and CapCut. After watching a few review videos, I decided that Da Vinci Resolve was the best fit as it was similar to the software I use at college. However, after creating the first video, I found that the software was too slow for my computer, so I quickly switched to CapCut.
To begin editing, I first ensured all the necessary clips were in the drives and labelled according to the storyboards for easier organization in CapCut. After uploading the clips to CapCut, I started by trimming them to keep only the essential shots. I then stabilized the clips to give the video a professional look. Additionally, I added captions and emojis to each clip. Next, I muted the original audio to avoid interference with the music, added exciting audio to bring the video together, and finally included the intro graphics at the beginning.
After posting the first few videos, I decided to create a weekly report in Excel to analyse their performance. This proved extremely useful as it allowed me to compare each post and determine what worked and what didn’t. Some of the metrics I examined were engagement rate, CTR (Click-Through Rate), and reach. To gain more insight into the results, I also looked at hashtag metrics to see which had high reach and engagement rates. I then used this data to make adjustments to future posts.
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