Today we look back at some of the key changes and innovations across all aspects of digital in May 2022. We give you a snapshot of what the update is, why it is important and what action should you take. 

LinkedIn Make Changes to the Quality of Feed Content 

What is it?: On the 5th May, it was announced that LinkedIn was improving the content it presents to its users, ensuring that information that is served, focussing on servng content from people that you are more likely to engage with. In addition, you are likely to see fewer polls in your feeds  
Why is it important?: Like other social platforms, the usage and functionality available for users to use has increased over the last few years. As users of LinkedIn, we have noticed the increase in irrelevant posts enterining our feeds. We expect that this change will improve the experience for users, offering a more personalised approach and should in turn help paid advertising. 
What action should you take?: No changes are required to your existing activity. 

Google Multisearch to Gain Near Me Support 

What is it?: Following the announcement of Google's new Multisearch functionalty in April, it was announced on the 11th May that support would be extended to near me searches, assisting users to find local businesses in Google Maps. 
Why is it important?: Consumers are craving for easier ways to find what they are looking for. Whilst Multisearch is still in its infancy, the ability to use image and text in combination for searches should allow Google to provide more accurate and relevant results for users in the future. 
What action should you take?: Whilst it is still unclear how brands can benefit and how quickly Multisearch will become mainstream, this reinforces the needs for brands to ensure that they are optimising images for search and consumers. Whilst this should already be part of best practice, descriptive names and ALT text for images will definitely assist discoverability. 

Google's Broad Core Update Has Rolled Out 

What is it?: On the 25th May, it was announced by Google that they had started a new Broad Core update, which could have impact on a brands SEO results. This is the first there has been a Core update in 2022, with the last update occuring in November 2021. 
Why is it important?: Dependent on the sector and the maturity of your brand, SEO as a channel should make up between 25% to 30% of your overall conversions. Whilst it is difficult to guarantee this performance each day, ensuring that you are understanding the intricacies of each update, in order to learn how to navigate these. 
What action should you take?: It has been confirmed that the rollout has completed on the 9th June. As always, we would recommend analysing the performance both pre and post the rollout, to understand whether you have positively or negatively been impacted. 

Our Final Thoughts ... 

The move from LinkedIn, whilst only small in the overall grand scheme of updates is reflective of the movement in the digital space, to provide a more personalised experience. Consumers have less time and patience as they return to the normality of working from offices, face to face meetings and travelling. Brands that fail to action on introducing a personalised approach to their online marketing and website customer experience will ultimately fall behind in market share. Amazon has set the bar in terms of consumer standards, meaning that brands have to ensure that they move in the same direction, even if they cannot meet the same standards. 
If you would like further information on any of the above updates or you would like to access a free no obligation consultation, please get in touch to understand how we can help you. 
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