New to Affiliate Marketing?
Not taking advantage of affiliate marketing yet? Rather than diving straight in and spending unnecessary fees and time, our Appraise consultation provides an honest evaluation of whether the channel is right for your brand, whilst demystifying the channel, providing you clear answers to your questions.
What You Will Receive
What you can expect from our 3 stage approach…
Market Insights
Reviewing what your competitors and similar brands current affiliate strategies and activities look like.
Affiliate Launch Strategy
Creating a tailored setup and launch plan for the first 6 months.
Opportunity Forecast
Calculate the revenue opportunity and Return on Investment, by month for the first 12 months.
CFD's Affiliate Marketing Insights
Operates at scale:
£1.8bn in spend in 2025
(Source: APMA)
Full funnel marketing strategy:
The only channel where you can create awareness, consideration, conversion & loyalty
The most efficient acquisition channel:
An ROI of at least £17
Supports business growth:
Contributes to 1.5% to 3% of your wider business sales
Plus… on average, we typically identify 20 areas for improvement during our programme review. Discover more in our common mistakes guide.
Our free affiliate audit worth £2,500, will help answer these questions by discovering hidden opportunities, to maximise your programmes short term and future performance.
Client Thoughts
Apparel
"The recommendations covered detailed tactical actions which the team could implement quickly, through to strategic transformational initiatives which will be implemented over the longer term. Their hands on approach has meant the actions could be actioned quickly whilst giving me the time to focus on the longer term initiatives."
Paul Carmichael
Health & Beauty
"Dave has quickly integrated himself within the business and the Ecommerce Team, winning over those members of the team that were cynical about bringing an external consultant on board. His knowledge, experience and network connections have enabled us to achieve objectives much quicker than expected and bring future aspirations forward. He works above and beyond, contributing and delivering on projects that don’t naturally fit within his remit. He has become the sounding board for the majority of the management team who are keen to get Dave’s view on things."
Paul Thompson
Apparel
"Our experience working with CFD has been very positive. Their strong publisher relationships and hands-on approach to recruitment, onboarding and optimisation have enabled us to expand and refine our publisher mix, while driving higher volumes of high-intent traffic. They have also improved efficiency while maintaining a consistent ROI. The team is highly collaborative and so easy to work with, taking a partnership-led approach and operating as a true extension of our team, consistently bringing forward opportunities to support sustainable growth".
Amanda Clifford
Health & Beauty
"We have been nurtured every step of the way, safeguarding our brand identity within the luxury sector. Customer First Digital always gives us the time we need to confidently activate and grow the programme, and their expertise and support is second to none.”
Claire Tranter
Food & Drink
"Partnering with Customer First Digital and Rakuten has proved a highly effective for Chunk of Devon and Baked to Taste. Their expertise in affiliate marketing, strategic onboarding, and publisher engagement delivered strong early results, exceeding our initial revenue and ROI targets. The growth in brand awareness and sustained performance improvements have proven the value of this channel, and we’re excited to continue building on this momentum in 2025."
Matt Parker
Health & Beauty
"We’re delighted with our choice and how the partnership is going. Thank you for your hard work, and the performance improvements seen. We’d love to continue after peak, to focus on building on 2025 growth."
Laurence Clithorn
Apparel
"Customer First Digital is a standout affiliate agency that truly lives up to its name. Their approach is rooted in a deep understanding of both client goals and customer needs, allowing them to build performance-driven strategies.
They don’t just chase short-term conversions—they focus on sustainable growth, carefully selecting partnerships and optimising campaigns to deliver long-term value. Their team is dedicated, responsive, transparent, and consistently proactive, making collaboration smooth and productive."
Rhys Davies
Health & Beauty
"Following acquiring Luxurious Look, we knew we needed to accelerate our acquisition marketing before peak. Affiliates was an area that we knew was being unrepresented. Extending the management to Customer First Digital was a no brainer, following the success' they have achieved with our sister brand, Face The Future. Quickly they identified the need to migrate to Webgains, and established a new programme, surpassing previous performance levels and expectations over the peak trading period."
Julie Barcoe Thompson
CFD's Affiliate Growth Calculator
Wanting quicker answers to understand your opportunity in real time?
Simply answer a few quick questions about your business and we'll instantly calculate how much incremental revenue your affiliate programme could generate, when working with Customer First Digital’s team of experts.
Client Case Studies
New Affiliate Programme
Successfully Migrating and Growing the Luxurious Look Affiliate Programme
Health and Beauty
New Affiliate Programme
The Launch of Luxury Skincare Brand
Decree
Health and Beauty
Latest Affiliate Marketing News & Views
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Appraise Findings: The Common Mistakes Our Affiliate Marketing Audit Consistently Reveals
The Customer First Digital team share their findings from their free Affiliate Marketing Audit: Appraise. Covering the common mistakes and where the opportunities are. -
What Happened When We Removed Subnetworks From an Affiliate Programme?
The Customer First Digital team share their discoveries when removing subnetworks from an Affiliate Programme, exploring the key findings and the team's approach. -
Shopify Editions Spring 2026
The Customer First Digital team share their thoughts on the latest changes in Shopify, with the launch of Shopify Spring 2026 Edition brought many industry updates.